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and money can be illustrated by a rather famous work of art – Quinten Massys’ picture The Money Changer and His Wife of 1514 (see fig. 1).25 Fig. 1 The Money Changer and His Wife, Quinten Massys (1514). At first glance,Massys’ picture confirmsMaxWeber’s concept of Protestant Ethics and the Spirit of Capitalism, written about five hundred years later, in the early 20th century.The picture shows an interplay of language signs and money. Its composi- tion is based on a well-calculated choreography of visual gestures leading from the written words in the holy book on