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_Grzelec Prata4.pdf (letzter Abruf: 13.1.2015).* Hagtvedt, H.; Patrick, V. M. (2008a): Art Infusion, in: Journal of Marketing Re- search, 45. Jg., H. 3, S. 379-389.* Hagtvedt, H.; Patrick, V. M. (2008b): Art and the brand, in: Journal of Consumer Psychology, 18. Jg., H. 3, S. 212-222.* Hagtvedt, H.; Patrick, V. M. (2011): Turning Art into mere illustration, in: Perso- nality and Social Psychology Bulletin, 37. Jg., H. 12, S. 1624-1632.* Haltern, N. J. (2014): Jenseits des konventionellen Kultursponsorings, Bielefeld.* Harvey, A. (2001): A dramaturgical analysis of