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Formalisierungen übersetzen zu können, braucht es eine adäquate Schnittstelle, die beide Faktoren operativ zusammenbringt und ihre symbiotische Verbindung in einen synthetischen Mehrwert wandelt. Diese Schnittstelle besteht bei GWAP im Graphical User Interface (GUI), in dem nicht allein Repräsentationen und Ein- 35 | Joseph C.R. Licklider: Man-Computer Symbiosis (1960), in: Noah Wardrip-Fruin, N. Montfor t: The New Media Reader, Cambridge: MIT Press 2003, 74-82. 36 | Savage, Gaining Wisdom from Crowds, 2012, S. 15. 37 | Licklider, Man-Computer Symbiosis, 2003, S. 77. 11

). Compositional Methodology 129 A problematic of the contemporary My aim here is to consider the methodological aspects of the individuation of a problematic by addressing the individuation of a problematic of the con- temporary. Peter Osborne (1995) provides a note of caution for such a project when he suggests that the space of the contemporary is constituted as an illusory present in much social and cultural theory. He gives as an example those analyses that make use of the term ‘new media’ as if ‘new-ness’ provid- ed its own context. This present-ism, he suggests, is a

, instrumentation and research agen- da; (Kuhn 1962: 35-42). Isabell Schrickel44 the rise of new media, the rapid spread of computers and the unprecedented technological possibilities of communicating across the globe gave reason to study the structural transformation of the public sphere and cultural dynam- ics in relation to communication and media (Habermas 1962; McLuhan 1964). Inf luential media theories such as the agenda-setting theory, the knowledge gap hypothesis and framing theories were developed in the years around 1970 (Tichenor et al. 1970; McCombs/Shaw 1972