1 6 1P erfume is pervasive. And so is pop culture. However, perfume in particular and scent or odor in general still lead a miserable existence in pop theory
and pop discourse. The smell of teen spirit has remained a metaphor. In this essay,
I will attempt to outline how contemporary commercial perfumery serves as a
supplement to the audiovisual world of popmusic, enhancing and extending the
desired images of pop musicians. The notion of performativity plays a crucial role
in this connection. I will focus on mainstream popmusic, notwithstanding that
1 Laboratory Case I: Moodymann and the
study of popmusic persona construction
1.1 UNVEILING THE CURTAIN: INQUIRIES INTO POPMUSIC PERSONA CONSTRUCTION
Disclaimer: Moodymann used the practices described below until 2006/2007.
My description nevertheless employs the form of the present tense.
Cafe Moskau, Berlin, June 2006. Moodymann has been booked to deejay at the
after show party of a fashion week showcase in Berlin’s Cafe Moskau nightclub
sponsored by a well-known beer brand. Some in the audience (including myself)
find this fashion and