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Manual of Romance Languages in the Media

Ed. by Bedijs, Kristina / Maaß, Christiane

Series:Manuals of Romance Linguistics 23

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Publication Date:
September 2017
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11. Analyzing Multicodal Media Texts

Fröhlich, Uta


This paper emphasizes the importance of images as research objects within media texts for the field of linguistics. It provides an overview of different perspectives on multicodal texts that lead to the analysis of multicodal media texts. Alongside a linguistic perspective, approaches from other scientific disciplines such as image science and visual culture are considered. Definitions for the scientific terms mode and code are elaborated. Furthermore, the article outlines differences between multimodal and multicodal, hence stressing the importance of clear definitions as they inevitably lead to different focuses of such linguistic analysis. The author gives a detailed scientific overview on pictures and images from a phenomenological and a semiotic perspective to underline the potential of images as a medium of information within multicodal texts - for which a definition is stated. A multicodal text analysis approach is presented using the example of a multicodal blog entry.

Citation Information

Uta Fröhlich (2017). 11. Analyzing Multicodal Media Texts. In Kristina Bedijs, Christiane Maaß (Eds.), Manual of Romance Languages in the Media (pp. 245–262). Berlin, Boston: De Gruyter. https://doi.org/10.1515/9783110314755-012

Book DOI: https://doi.org/10.1515/9783110314755

Online ISBN: 9783110314755

© 2017 Walter de Gruyter GmbH, Berlin/Munich/BostonGet Permission

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