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ANVIL

Anglican Evangelical Journal for Theology and Mission

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0969-7373
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Communicating Hope In The Real World

Andy Atkins
Published Online: 2013-09-05 | DOI: https://doi.org/10.2478/anv-2013-0006

Abstract

This paper outlines a methodology for campaigning on environmental issues at a time when hope is in short supply. Brief consideration is given to the real world context. Current environmental concerns are set within the present economic downturn. Our science is generally much better, and many more players are interested in the environment. There has been a media revolution in the last 10 years, and there are now many more ways of communicating information. The equation ‘Proposal + People + Opportunity = Change’ is explored. The principles elucidated are applied to a case study of ‘The Bee Cause’, a Friends of the Earth campaign. The implications for Christian leaders are then investigated

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About the article

Andy Atkins

Andy Atkins has been Executive Director of Friends of the Earth since June 2008. He was previously Policy and Campaigns Director at Tearfund. He has been involved in organising the Make Poverty History campaign, and the Stop Climate Chaos coalition. Andy is committed to finding solutions for environmental and social justice problems and is an experienced leader, campaigner and communicator


Published Online: 2013-09-05

Published in Print: 2013-09-01


Citation Information: ANVIL, ISSN (Print) 0969-7373, DOI: https://doi.org/10.2478/anv-2013-0006.

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