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Acta Technologica Agriculturae

The Scientific Journal for Agricultural Engineering The Journal of Slovak University of Agriculture in Nitra

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Company Strategy Determination in Food Company Using Swot Method

Manuela Ingaldi / Katarína Lestyánszka Škůrková
Published Online: 2014-10-23 | DOI: https://doi.org/10.2478/ata-2014-0015


Strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes necessary when it is known or suspected there are insufcient resources to achieve these goals. To choose a good strategy, it is important to check frst the strategic position of a company. The SWOT analysis is a very useful tool to do so. Everyone almost every day buys food to live. For people, it is very important to buy food with good quality at a low price. That is why the authors chose a food company to check its strategic position. In this paper, the strategic position of the chosen food company was specifed. This allowed assessing the current situation of the company and to determine the direction of its future activities. The company should use the maxi-maxi strategy.

Keywords: SWOT analysis; strategic position; food industry


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About the article

* Contact address: Manuela Ingaldi, Czestochowa University of Technology, Faculty of Management, Institute of Engineering Production, al. Armii Krajowej 19b, 42-200 Czestochowa, Poland

Published Online: 2014-10-23

Citation Information: Acta Technologica Agriculturae, Volume 17, Issue 3, Pages 66–69, ISSN (Online) 1338-5267, DOI: https://doi.org/10.2478/ata-2014-0015.

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© 2014 Slovak University of Agriculture in Nitra. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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