Jump to ContentJump to Main Navigation
Show Summary Details

The B.E. Journal of Economic Analysis & Policy

Editor-in-Chief: Jürges, Hendrik / Ludwig, Sandra

Ed. by Auriol , Emmanuelle / Brunner, Johann / Fleck, Robert / Mendola, Mariapia / Requate, Till / Schirle, Tammy / de Vries, Frans / Zulehner, Christine

4 Issues per year

IMPACT FACTOR 2015: 0.250
5-year IMPACT FACTOR: 0.825

SCImago Journal Rank (SJR) 2015: 0.501
Source Normalized Impact per Paper (SNIP) 2015: 0.418
Impact per Publication (IPP) 2015: 0.455

See all formats and pricing


Select Volume and Issue

Measuring Hypothetical Bias in Choice Experiments: The Importance of Cognitive Consistency

Olof Johansson-Stenman
  • 1University of Gothenburg,
/ Henrik Svedsäter
  • 2London Business School,
Published Online: 2008-09-18 | DOI: https://doi.org/10.2202/1935-1682.1898


A choice experiment eliciting environmental values with both real and hypothetical trade-offs is set up in order to test for hypothetical bias. A larger hypothetical bias was found in a between-subject than in a within-subject design, using otherwise identical scenarios, which can explain previous diverging results in the literature. We argue that people strive for consistency between their attitudes and behaviors, leading them to act in ways that correspond with their prior hypothetical statements. People hence seem to prefer to do what they say they would do, although this may not always reflect their true preferences regarding the good being valued.

This article offers supplementary material which is provided at the end of the article.

Keywords: stated-preference methods; choice experiment; hypothetical bias; internal consistency; non-market valuation

Published Online: 2008-09-18

Citation Information: The B.E. Journal of Economic Analysis & Policy. Volume 8, Issue 1, ISSN (Online) 1935-1682, DOI: https://doi.org/10.2202/1935-1682.1898, September 2008

Supplementary Article Materials

Citing Articles

Here you can find all Crossref-listed publications in which this article is cited. If you would like to receive automatic email messages as soon as this article is cited in other publications, simply activate the “Citation Alert” on the top of this page.

Riccarda Moser and Roberta Raffaelli
International Journal of Consumer Studies, 2012, Volume 36, Number 2, Page 141
Craig D. Broadbent
Journal of Environmental Planning and Management, 2014, Volume 57, Number 12, Page 1831
Fredrik Carlsson, Dinky Daruvala, and Henrik Jaldell
Journal of Choice Modelling, 2010, Volume 3, Number 2, Page 113
Michał Krawczyk
Journal of Forest Economics, 2012, Volume 18, Number 4, Page 282
Mikael Svensson and Maria Vredin Johansson
Accident Analysis & Prevention, 2010, Volume 42, Number 4, Page 1205

Comments (0)

Please log in or register to comment.