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The B.E. Journal of Economic Analysis & Policy

Editor-in-Chief: Jürges, Hendrik / Ludwig, Sandra

Ed. by Auriol, Emmanuelle / Brunner, Johann / Fleck, Robert / Mastrobuoni, Giovanni / Mendola, Mariapia / Requate, Till / de Vries, Frans / Zulehner, Christine

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Volume 10, Issue 1


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TV Channels, Self-Control and Happiness

Christine Benesch / Bruno S. Frey / Alois Stutzer
Published Online: 2010-09-20 | DOI: https://doi.org/10.2202/1935-1682.2119


Standard economic theory suggests that more choice is usually better. We address this claim and investigate whether people can cope with the increasing number of television programs and watch the amount of TV they find optimal for themselves or whether they are prone to over-consumption. We find that heavy TV viewers do not benefit but instead report lower life satisfaction with access to more TV channels. This finding suggests that an identifiable group of individuals experiences a self-control problem when it comes to TV viewing.

Keywords: self-control; over-consumption; life satisfaction; experienced utility; TV viewing

About the article

Published Online: 2010-09-20

Citation Information: The B.E. Journal of Economic Analysis & Policy, Volume 10, Issue 1, ISSN (Online) 1935-1682, DOI: https://doi.org/10.2202/1935-1682.2119.

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