Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Jürges, Hendrik

The B.E. Journal of Economic Analysis & Policy

Editor-in-Chief: Ludwig, Sandra / Schmitz, Hendrik

Ed. by Barigozzi, Francesca / Brunner, Johann / Fleck, Robert / Mastrobuoni, Giovanni / Mendola, Mariapia / Requate, Till / de Vries, Frans / Wenzel, Tobias

IMPACT FACTOR 2018: 0.520
5-year IMPACT FACTOR: 0.556

CiteScore 2018: 0.54

SCImago Journal Rank (SJR) 2018: 0.356
Source Normalized Impact per Paper (SNIP) 2018: 0.394

See all formats and pricing
More options …
Volume 10, Issue 1


Volume 6 (2006)

Volume 4 (2004)

Volume 2 (2002)

Volume 1 (2001)

Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews

Zhongmin Wang
Published Online: 2010-05-21 | DOI: https://doi.org/10.2202/1935-1682.2523


This paper takes a first step toward understanding the working of the online market for reviews. Most online review firms rely on unpaid volunteers to write reviews. Can a for-profit online review firm attract productive volunteer reviewers, limit the number of ranting or raving reviewers, and marginalize fake reviewers? This paper sheds light on this issue by studying reviewer productivity and restaurant ratings at Yelp, where reviewers are encouraged to establish a social image, and two competing websites, where reviewers are completely anonymous. Using a dataset of nearly half a million reviewer accounts, we find that the number (proportion) of prolific reviewers on Yelp is an order of magnitude larger than that on either competing site, more productive reviewers on all three websites are less likely to give an extreme rating, and restaurant ratings on Yelp tend to be much less extreme than those on either competing site.

Keywords: online reviews; public goods; firm strategy; social image; anonymity; restaurant ratings

About the article

Published Online: 2010-05-21

Citation Information: The B.E. Journal of Economic Analysis & Policy, Volume 10, Issue 1, ISSN (Online) 1935-1682, DOI: https://doi.org/10.2202/1935-1682.2523.

Export Citation

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston.Get Permission

Citing Articles

Here you can find all Crossref-listed publications in which this article is cited. If you would like to receive automatic email messages as soon as this article is cited in other publications, simply activate the “Citation Alert” on the top of this page.

Weijia Dai, Ginger Jin, Jungmin Lee, and Michael Luca
Quantitative Marketing and Economics, 2017
Euijin Choo, Ting Yu, and Min Chi
Journal of Computer Security, 2017, Volume 25, Number 3, Page 283
Judith Bridges and Camilla Vásquez
Current Issues in Tourism, 2016, Page 1
Michael Anderson and Jeremy Magruder
The Economic Journal, 2012, Volume 122, Number 563, Page 957

Comments (0)

Please log in or register to comment.
Log in