Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Czech Journal of Tourism

The Journal of Masaryk University

2 Issues per year

Open Access
Online
ISSN
1805-3580
See all formats and pricing
More options …

Monitoring regional competitiveness using the BSC method: A case of the Czech national tourism organisation

Monika Palatková / Gabriela Hrubcová
Published Online: 2015-10-29 | DOI: https://doi.org/10.1515/cjot-2014-0006

Abstract

The paper focuses on the adaption of the theoretical models of the regional tourism competitiveness to the conditions of the Czech Republic. The authors of this study analyze a newly emerged theoretical model of regional competitiveness monitoring with respect to the current data availability. The ultimate aim is to specify a proposal for the Czech national tourism organization (CzechTourism) in terms of practical usage and monitoring of the competitiveness model. The principal question is how and why to monitor the competitiveness of a tourist destination at the regional and national levels in the Czech Republic. The next step of the project is the conducting of the research, testing of the model and the implementation.

Keywords: Regional competitiveness; balanced scorecard (BSC); national tourism organisation; Czech Republic

References

  • Adler, M. D., & Posner, E. (2001). Cost-Benefit Analysis: Legal, Economic, and Philosophical Perspectives. Chicago: The University of Chicago.Google Scholar

  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. DOI: 10.1177/014920639101700108CrossrefGoogle Scholar

  • Blanke, J., & Chiesa, T. (Eds.). (2013). The Travel and Tourism Competitiveness Report 2013. Reducing Barriers to Economic Growth and Job Creation. Geneva: World Economic Forum. Retrieved from http://www3.weforum.org/docs/WEF_TT_Competitiveness_Report_2013.pdfGoogle Scholar

  • Cunha, S. K., & Cunha, J. C. (2005). Tourism Cluster Competitiveness and Sustainability: Proposal for a Systemic Model to Measure the Impact of Tourism on Local Development. Brazilian Administration Review, 2(2), 47-62.Google Scholar

  • Dupeyras, A., & MacCallum, N. (2013). Indicators for Measuring Competitiveness in Tourism: A Guidance Document. OECD Tourism Papers, 2013/02. Paris: OECD Publishing. DOI://dx.doi. org/10.1787/5k47t9q2t923-enCrossrefGoogle Scholar

  • Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. Current Issues in Tourism, 6(5), 369-414. DOI: 10.1080/13683500308667962CrossrefGoogle Scholar

  • Kaplan, R. S. (2012). The balanced scorecard: comments on balanced scorecard commentaries. Journal of Accounting & Organizational Change, 8(4), 539-545. DOI: 10.1108/18325911211273527CrossrefGoogle Scholar

  • Kaplan, R. S., & Norton, D. P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press.Google Scholar

  • Kaplan, R. S., & Norton, D. P. (2005). Balanced scorecard. Strategicky system měřeni vykonnosti podniku (Balanced scorecard. Strategic system of measuring business performance). Prague: Management Press.Google Scholar

  • Kaplan, R. S., & Norton, D. P. (2008). Efektivni system řizeni strategie (Strategy of the effecient system of management). Prague: Management Press.Google Scholar

  • Lee, C. F., & King, B. (2009). A determination of destination competitiveness for Taiwan’s hot springs tourism using the Delphi technique. Journal of Vacation Marketing, 15(3), 243-257. DOI: 10.1177/1356766709104270CrossrefGoogle Scholar

  • Mishan, E. J., & Quah, E. (2007). Cost-Benefit Analysis. Oxon: Routledge.Google Scholar

  • Palatková, M. (2011). Marketingovy management destinaci (Marketing destination management). Prague: Grada Publishing.Google Scholar

  • Palatková, M., Zichová, J., & Hrubcová, G. (2014). Tourism competitiveness of the Czech Republic regions and the possibility of the marketing measures performance evaluation using the BSC method [online]. Prague: University of Business in Prague. Retrieved from http://www.tsf2014prague.cz/Paper%204.2_Monika%20Palatkova_CZ.pdfGoogle Scholar

  • Poon, A. (1993). Tourism, Technology and Competitive Strategies. Wallingford: CABI Publishing.Google Scholar

  • Porter, M. E. (1990). The Competitive advantage of Nations. New York: Free Press.Google Scholar

  • Porter, M. E. (1993). Konkurenčni vyhoda (Competitiveness advantage). Prague: Victoria Publishing, a. s.Google Scholar

  • Porter, M. E. (1994). Konkurenčni strategie (Competitiveness strategy). Prague: Victoria Publishing, a. s.Google Scholar

  • Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive Destination. A Sustainable Tourism Perspective. Wallingford: CABI Publishing.Google Scholar

  • Schumpeter, J. A. (2004). Kapitalismus, Socialismus a Demokracie (Capitalism, Socialism & Democracy). Brno: Centrum pro studium demokracie a kultury.Google Scholar

  • Vanhove, N. (2005). The economics of tourism destinations. Oxford: Elsevier Ltd.Google Scholar

About the article

Accepted: 2015-08-11

Published Online: 2015-10-29

Published in Print: 2015-08-01


Citation Information: Czech Journal of Tourism, ISSN (Online) 1805-3580, DOI: https://doi.org/10.1515/cjot-2014-0006.

Export Citation

© by Monika Palatková. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

Comments (0)

Please log in or register to comment.
Log in