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Czech Journal of Tourism

The Journal of Masaryk University

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1805-3580
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Monitoring regional competitiveness using the BSC method: A case of the Czech national tourism organisation

Monika Palatková
  • Corresponding author
  • CzechTourism in Prague, Czech Republic
  • Email:
/ Gabriela Hrubcová
  • University of Economics in Prague, Czech Republic
  • Email:
Published Online: 2015-10-29 | DOI: https://doi.org/10.1515/cjot-2014-0006

Abstract

The paper focuses on the adaption of the theoretical models of the regional tourism competitiveness to the conditions of the Czech Republic. The authors of this study analyze a newly emerged theoretical model of regional competitiveness monitoring with respect to the current data availability. The ultimate aim is to specify a proposal for the Czech national tourism organization (CzechTourism) in terms of practical usage and monitoring of the competitiveness model. The principal question is how and why to monitor the competitiveness of a tourist destination at the regional and national levels in the Czech Republic. The next step of the project is the conducting of the research, testing of the model and the implementation.

Keywords: Regional competitiveness; balanced scorecard (BSC); national tourism organisation; Czech Republic

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About the article

Accepted: 2015-08-11

Published Online: 2015-10-29

Published in Print: 2015-08-01



Citation Information: Czech Journal of Tourism, ISSN (Online) 1805-3580, DOI: https://doi.org/10.1515/cjot-2014-0006. Export Citation

© by Monika Palatková. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

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