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Czech Journal of Tourism

The Journal of Masaryk University

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Online
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1805-3580
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Network Analysis of Cooperation in Tourism Destinations

Tomáš Gajdošík
Published Online: 2016-02-04 | DOI: https://doi.org/10.1515/cjot-2015-0002

Abstract

Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market.

The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos - Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations.

Keywords: Cooperation; DMO; network analysis; stakeholders; tourism destinations

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About the article

Accepted: 2015-08-11

Published Online: 2016-02-04

Published in Print: 2015-12-01


Citation Information: Czech Journal of Tourism, Volume 4, Issue 1, Pages 26–44, ISSN (Online) 1805-3580, DOI: https://doi.org/10.1515/cjot-2015-0002.

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© by Tomáš Gajdošík. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

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