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Cognitive Linguistics

Editor-in-Chief: Newman, John

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Online
ISSN
1613-3641
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Volume 22, Issue 3 (Jan 2011)

Issues

Does framing work? An empirical study of Simplifying Models for sustainable food production

Koen Jaspaert
  • Corresponding author
  • University of Leuven (Department of Linguistics, Blijde Inkomststraat 21, P.O. Box 3308, BE3000 Leuven)
  • Email:
/ Freek Van de Velde
  • University of Leuven (Department of Linguistics, Blijde Inkomststraat 21, P.O. Box 3308, BE3000 Leuven)
  • Research Foundation Flanders
/ Geert Brône
  • University of Leuven (Department of Linguistics, Blijde Inkomststraat 21, P.O. Box 3308, BE3000 Leuven)
  • Lessius University College
/ Kurt Feyaerts
  • University of Leuven (Department of Linguistics, Blijde Inkomststraat 21, P.O. Box 3308, BE3000 Leuven)
/ Dirk Geeraerts
  • University of Leuven (Department of Linguistics, Blijde Inkomststraat 21, P.O. Box 3308, BE3000 Leuven)
Published Online: 2011-06-28 | DOI: https://doi.org/10.1515/cogl.2011.018

Abstract

We investigate empirically whether framing in general, and the use of Simplifying Models as a framing tool in particular, has an effect on the way topics are cognitively construed. Existing studies on framing in linguistics have either been theoretical or descriptive. Going beyond such methodologically simple approaches, we use a more rigid test design involving the use of a control group, the construction of test conditions in which different Simplifying Models constitute the major source of variation, the inclusion of independent variables like age and prior knowledge of the subjects, and the use of linear and logistic regression analysis. Our results show that our more rigid methodological approach yields a more reliable image of the effect of Simplifying Models on the way in which people deal with information on a complex topic like sustainable food production. Fleshing out these effects further may in time lead to a better informed construction of communication on complex social topics.

Keywords:: Simplifying model; framing; empirical evidence; sustainable food production

About the article

Received: 2009-12-11

Revised: 2010-08-23

Published Online: 2011-06-28

Published in Print: 2011-08-01


Citation Information: Cognitive Linguistics, ISSN (Online) 1613-3641, ISSN (Print) 0936-5907, DOI: https://doi.org/10.1515/cogl.2011.018. Export Citation

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