Editor-in-Chief: Bundgaard, Peer F.
2 Issues per year
On Metaphor and Blending
There is a mistaken perception that ‘metaphor theory’ and ‘conceptual blending’ are competing views, and that there is some argument between us over this. The real situation is this: We have been good friends and colleagues for over forty years, and we remain so. We fully respect, and make use of, each other’s work. We are both scientists, who do both empirical research and theorizing. We see the research programs developed for metaphor and blending as mutually reinforcing and often deeply intertwined, rather than at odds with each other. So why do some see discord where we find remarkable convergence? The short answer is that over the years, we focused on what we were most interested in, with corresponding differences of emphasis and interpretation. To explain how all this unfolded, and dispel the view that pits metaphor against blending, we need to go over the basic developments over time in the study of conceptual metaphor and blends, and then do a comparison.