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The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

IMPACT FACTOR 2018: 0.707
5-year IMPACT FACTOR: 1.151

CiteScore 2018: 0.86

SCImago Journal Rank (SJR) 2018: 0.460
Source Normalized Impact per Paper (SNIP) 2018: 0.580

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Volume 33, Issue 2


Conversations about local media and their role in community integration

Merja Mahrt
  • Researcher at the Hochschule zwischen Wirtschaft, Kultur und Politik, Zeppelin University, Am Seemooser Horn 20, D-88045 Friedrichshafen, Germany, E-Mail: merja.mahrt@zeppelin-university.de
  • Other articles by this author:
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Published Online: 2008-05-28 | DOI: https://doi.org/10.1515/COMMUN.2008.013


For decades, scholars have been interested in the relationship between community integration and local media use. Some have argued that the use of the local media furthers integration. Others have seen integration into a community as a prerequisite for attention to the media. In this study, a survey explored whether a relationship between the two dimensions actually exists and whether personal conversations about media topics could link both phenomena. The results show that social integration is not only related to media use, but also to conversations specifically about media content. Thus, the media's contribution to community integration could be an indirect one, by facilitating conversations and by helping integrate individuals socially through conversational topics.

Keywords:: local media; community; integration; conversation about local media

About the article

Published Online: 2008-05-28

Published in Print: 2008-06-01

Citation Information: Communications, Volume 33, Issue 2, Pages 233–246, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/COMMUN.2008.013.

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