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Communications

The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen


IMPACT FACTOR 2018: 0.707
5-year IMPACT FACTOR: 1.151

CiteScore 2018: 0.86

SCImago Journal Rank (SJR) 2018: 0.460
Source Normalized Impact per Paper (SNIP) 2018: 0.580

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1613-4087
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Volume 34, Issue 3

Issues

Entertaining anti-racism. Multicultural television drama, identification and perceptions of ethnic threat

Floris Müller
  • Ph.D. Candidate at the Faculty of Social and Behavioural Sciences, Department of Communication Science, University of Amsterdam, The Netherlands. E-mail:
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Published Online: 2009-08-14 | DOI: https://doi.org/10.1515/COMM.2009.016

Abstract

Television content that contains non-stereotypical representations of ethnic minorities and models positive intercultural interactions may potentially aid in reducing the prejudices of its viewers (Brown Graves, Journal of Social Issues 55: 707–727, 1999, Persson, Early Childhood Research Quarterly 18: 530–546, 1999, Shochat, Conflict Resolution Quarterly 21: 2003). However, the exact effect has yet to be demonstrated. Furthermore, the cognitive mechanisms behind such an effect remain unclear. This article tests hypotheses derived from social identity theory and social learning theory that attribute this effect to the identification patterns with ingroup and outgroup characters in television drama. In an experiment (N = 152), participants either watched episodes of a multicultural drama or a regular soap series. Results showed that viewers of multicultural drama had lower perceptions of ethnic threat. Moreover, this effect was mediated by identification with characters, namely, increased identification with outgroup and lowered identification with ingroup characters resulting in lower ethnic threat. The results suggest that short term viewing effects are best explained with social identity theory. The implications for long term effects and the possible role of social learning are analyzed in the discussion.

Keywords:: multicultural television; identification; prejudice; media effects; social identity theory

About the article

Published Online: 2009-08-14

Published in Print: 2009-09-01


Citation Information: Communications, Volume 34, Issue 3, Pages 239–256, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/COMM.2009.016.

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