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Communications

The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

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1613-4087
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Volume 34, Issue 4

Issues

The role of dimensions of narrative engagement in narrative persuasion

Anneke de Graaf
  • Doctoral Candidate at the Department of Business Communication, Radboud University Nijmegen, P.O. Box 9103, 6500 HD Nijmegen, The Netherlands. E-mail:
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Hans Hoeken
  • Professor at the Department of Business Communication, Radboud University Nijmegen, P.O. Box 9103, 6500 HD Nijmegen, The Netherlands. E-mail:
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ José Sanders
  • Professor at the Department of Business Communication, Radboud University Nijmegen, P.O. Box 9103, 6500 HD Nijmegen, The Netherlands. E-mail:
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Hans Beentjes
  • Professor at the Department of Communication Studies, Radboud University Nijmegen, P.O. Box 9104, 6500 HE Nijmegen, The Netherlands. E-mail:
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2009-12-14 | DOI: https://doi.org/10.1515/COMM.2009.024

Abstract

Several models of narrative persuasion posit that a reader's phenomenological experience of a narrative plays a mediating role in the persuasive effects of the narrative. Because the narrative reading experience is multi-dimensional, this experiment investigates which dimensions of this experience – referred to here as narrative engagement – mediate between reading a story and the persuasive effects of the story. Narrative engagement was manipulated by giving participants a selection task to carry out while reading or by adding language errors to the story. Results showed that the task decreased the engagement dimension Being in Narrative World and the language errors decreased the dimension Attentional Focus. No corresponding effects on attitudes were found. However, comparisons with a control group showed that reading the story rendered attitudes more consistent with the story. Regression analysis indicated that this effect may be explained by readers' emotions regarding the characters.

Keywords:: narrative engagement; narrative persuasion; reading

About the article

Published Online: 2009-12-14

Published in Print: 2009-12-01


Citation Information: Communications, Volume 34, Issue 4, Pages 385–405, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/COMM.2009.024.

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