The European Journal of Communication Research
Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen
IMPACT FACTOR 2017: 0.744
5-year IMPACT FACTOR: 1.147
CiteScore 2017: 1.49
SCImago Journal Rank (SJR) 2017: 0.703
Source Normalized Impact per Paper (SNIP) 2017: 0.736
Identification with characters and narrative persuasion through fictional feature films
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a more complex reflexive process during the viewing of the dramatic film. In Study 3 it was observed that identification with characters predicted the incidental impact of a full length fictional film on attitudes and beliefs. These results support the centrality of the construct of identification with characters in narrative persuasion research.
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