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The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

IMPACT FACTOR 2018: 0.707
5-year IMPACT FACTOR: 1.151

CiteScore 2018: 0.86

SCImago Journal Rank (SJR) 2018: 0.460
Source Normalized Impact per Paper (SNIP) 2018: 0.580

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Volume 39, Issue 2


Tweeting television: Exploring communication activities on Twitter while watching TV

Christopher Buschow / Beate Schneider / Simon Ueberheide
Published Online: 2014-06-02 | DOI: https://doi.org/10.1515/commun-2014-0009


“Social TV”, described as the use of social media such as Twitter or Facebook stimulated by TV programs, is highly topical in the television industry. Communication research has fallen behind in addressing this issue. In this paper we explore the simultaneous communication activities of Twitter users while watching TV. Additionally, we tested whether different TV programs stimulate different communication activities. The main findings of our quantitative content analysis of approximately 30,000 messages show that communication within the Twitter community as well as evaluations of shows and actors are the main subjects of the explored tweets. We also found that different TV programs evoke different communication activities. While talent shows produce expressions of fandom and critiques of the candidates in the show, live events evoke a critical debate about the show itself and what’s happening on screen. Political talk shows can stimulate a public discourse.

Keywords: television; communication activities; Twitter; Social TV; content analysis

About the article

Published Online: 2014-06-02

Published in Print: 2014-06-01

Citation Information: Communications, Volume 39, Issue 2, Pages 129–149, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/commun-2014-0009.

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