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The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

4 Issues per year

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CiteScore 2017: 1.49

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Volume 39, Issue 4


Between Europeanization and De-Europeanization: A Comparative Content Analysis of the Pre-election Presentation of the EU Agenda in the Czech Quality Press

Marína Urbániková / Jaromír Volek
Published Online: 2014-11-02 | DOI: https://doi.org/10.1515/commun-2014-0024


The paper explores the process of the Czech journalists setting the EU agenda in the media during the ‘hot phase’ of the Czech national parliament election campaigns in 2002, 2006, and 2010. Unlike most studies that concentrated on the media agenda in the European Parliament election campaigns, we focused on periods that were neither strictly key events nor routine, but that were more intensively covered by the media and simultaneously generated more influential political representation defining national political attitudes towards the EU. Articles that referred to the EU during the ‘hot phase’ were content analyzed. The results suggest that in the Czech press, the EU agenda is less and less visible, and, moreover, that it is increasingly negatively framed and reduced to an economic agenda.

Keywords: agenda setting; media agenda; media framing; Europeanization; content analysis

About the article

Published Online: 2014-11-02

Published in Print: 2014-11-01

Citation Information: Communications, Volume 39, Issue 4, Pages 457–481, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/commun-2014-0024.

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