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Communications

The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

4 Issues per year


IMPACT FACTOR 2017: 0.744
5-year IMPACT FACTOR: 1.147

CiteScore 2017: 1.49

SCImago Journal Rank (SJR) 2017: 0.703
Source Normalized Impact per Paper (SNIP) 2017: 0.736

Online
ISSN
1613-4087
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Volume 42, Issue 2

Issues

Materialistic girls watching a materialistic world: fashion TV series and women’s copy-cat intentions

Hilde A. M. Voorveld
  • Corresponding author
  • The Amsterdam School of Communication Research (ASCoR), Department of Communication, University of Amsterdam, Netherlands
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  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Marie-Selien Fakkert / Eva A. van Reijmersdal
  • The Amsterdam School of Communication Research (ASCoR), Department of Communication, University of Amsterdam, Netherlands
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  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2017-04-02 | DOI: https://doi.org/10.1515/commun-2017-0018

Abstract

Inspired by the popularity of TV series such as Gossip Girl, The City and The Hills which revolve around the world of fashion, this article examines whether and how these series are related to young women’s willingness to purchase products that allow them to replicate the appearances of the main characters. The results demonstrated that in particular women with materialistic orientations would like to emulate the main characters. The mechanisms underlying this relation are that materialistic women watch fashion TV series to gain fashion inspiration; subsequently they watch these series more frequently, and this behavior is related to increased copy-cat intentions.

Keywords: brand placement; materialism; copy-cat intentions; viewing frequency; uses and gratifications

About the article

Published Online: 2017-04-02

Published in Print: 2017-04-01


Citation Information: Communications, Volume 42, Issue 2, Pages 239–251, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/commun-2017-0018.

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©2017 Walter de Gruyter GmbH, Berlin Boston.Get Permission

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