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Communications

The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen

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Political TV interviews in Austria 1981–2016 – Structures and strategies through times of substantial change in media and politics

Andreas Riedl
Published Online: 2018-10-17 | DOI: https://doi.org/10.1515/commun-2018-2023

Abstract

In media-centered democracies, political TV interviews can reveal a lot about the relationship between journalists and politicians. However, knowledge about these formats during non-election times is lacking. Against this background, this study aims to generate insights about specific conversation strategies, the staging of politics, and agenda control in a long-term comparison, and to link them with media logic, which has been identified as a factor that shapes agenda-setting strategies in related contexts. Following a static-dynamic approach, a quantitative content analysis was conducted for all statements (N=19,108) from 125 episodes of a specific Austrian interview format in a one-on-one setting broadcast between 1981 and 2016. Regarding the number of statements in which a newly introduced topic is discussed as a measure for agenda control, specific conversation strategies were identified that contribute to a stronger position for journalists. Moreover, specific aspects of media logic help to introduce and anchor a new topic, although their success varies over the decades.

Keywords: political TV interviews; agenda control; media logic; Austria; content analysis; longitudinal study

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About the article

Published Online: 2018-10-17


Citation Information: Communications, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/commun-2018-2023.

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