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Communications

The European Journal of Communication Research

Ed. by Averbeck-Lietz, Stefanie / d'Haenens, Leen


IMPACT FACTOR 2017: 0.744
5-year IMPACT FACTOR: 1.147

CiteScore 2017: 1.49

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Source Normalized Impact per Paper (SNIP) 2017: 0.736

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1613-4087
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Volume 44, Issue 1

Issues

Still marginalized: Gender inequalities in the largest Polish daily’s sports coverage

Dziubiński Zbigniew
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  • Department of Sociology and Philosophy Józef Piłsudski University of Physical Education in Warsaw Warsaw Poland
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/ Natalia Organista
  • Department of Sociology and Philosophy Józef Piłsudski University of Physical Education in Warsaw Warsaw Poland
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/ Zuzanna Mazur
  • Department of Theory and Methodology of Physical Education Józef Piłsudski University of Physical Education in Warsaw Warsaw Poland
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Published Online: 2019-03-16 | DOI: https://doi.org/10.1515/commun-2017-0047

Abstract

The studies conducted over recent decades on media sports coverage indicatedmajor underrepresentation of women’s sports. The underrepresentation of women’s sports in the media is aligned with the perception of sport as a masculine construct with sportswomen as the ‘other’. However, most studies were conducted in English-speaking countries. In this article we present our findings of press media coverage in Poland. The aim of the study was to provide an analysis of sports press coverage in the largest Polish daily, Gazeta Wyborcza, with respect to gender inequality. The chosen method was content analysis. The results show an underrepresentation of women’s sports in the examined press coverage – only 12.5% of all articles concerned female sports. Qualitative analysis demonstrates that the articles differed in terms of the athletes’ gender as well. The study highlighted the gender-dependent nature of the examined sports press coverage in Poland.

Keywords: gender; content analysis; press coverage; sport; Poland

About the article

Published Online: 2019-03-16

Published in Print: 2019-03-14


Citation Information: Communications, Volume 44, Issue 1, Pages 33–57, ISSN (Online) 1613-4087, ISSN (Print) 0341-2059, DOI: https://doi.org/10.1515/commun-2017-0047.

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[1]
Natalia Organista and Zuzanna Mazur
Studies in Sport Humanities, 2017, Volume 22, Page 39

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