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Balkan Region Conference on Engineering and Business Education

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Designing Futuristic Eyeglasses With Innovative Marketing Strategy Using Product Life Cycle Management

Ahmed Mohsin Khalil / Georgiana Dobrota / Susu Paul / Paul Dan Brindasu
Published Online: 2014-08-15 | DOI: https://doi.org/10.2478/cplbu-2014-0045


Glasses are becoming more and more important as part of our daily life. The product is an interesting and general. People's needs in this regards are different. In this research work a case study of product life cycle management of smart glasses for future use is presented. Research is thorough and quantitative. Basic objectives that were to establish are the reasons for wearing sunglasses, the most important characteristics that glasses must meet, setting the fashion trends for glasses and provides market strategy for selling glasses until recycling. On the basis of research done on sample of 30 people, different option were put in front of them the most important were chosen, which are, built-in speaker for playback, capacity to store memory, connectivity to external devices (PC) and Radio/MP3. Market strategy is also set for the glasses from factory to the recycling including customer feedback, environmental concerns. Conceptual design of the glasses using computer aided design is also presented. This multidimensional product is an achievement in innovation, entrepreneurship and gives good insight into the implementation of engineering education through product life cycle.

Key words:: marketing strategy; product life cycle management; eyeglasses


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About the article

Published Online: 2014-08-15

Citation Information: Balkan Region Conference on Engineering and Business Education, Volume 1, Issue 1, Pages 209–214, ISSN (Online) 1843-6730, DOI: https://doi.org/10.2478/cplbu-2014-0045.

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© 2014 Quality Research Centre, Lucian Blaga University. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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