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Stranger-ness and Belonging in a Neighbourhood WhatsApp Group

Natalie Dixon
Published Online: 2017-12-29 | DOI: https://doi.org/10.1515/culture-2017-0046


The messaging application WhatsApp is often adopted in urban neighbourhoods to distribute and discuss information as part of neighbourhood watch programmes. In this context, certain notions of information sharing and the cherishing this implies, are often entangled with ideals of protection in the neighbourhood. Using the case study of an enclosed neighbourhood in Johannesburg, this essay draws on theories of affect and mobility to introduce the concept of affective mooring. That is, that a neighbourhood WhatsApp group constitutes an affective mooring-an established practice and point of fixity-that generates a sense of being held in a community through feelings of collective presence and safety. Notably, these feelings of presence and safety are hinged on acts of resistance and alienation towards strangers. In this way, WhatsApp as an affective mooring in the neighbourhood is also a site for negotiating ideals of belonging.

Keywords: affect theory; WhatsApp; mobile; affective mooring


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About the article

Received: 2017-07-25

Accepted: 2017-12-06

Published Online: 2017-12-29

Published in Print: 2018-01-01

Citation Information: Open Cultural Studies, Volume 1, Issue 1, Pages 493–503, ISSN (Online) 2451-3474, DOI: https://doi.org/10.1515/culture-2017-0046.

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© 2018. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

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