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Dialectologia et Geolinguistica

Journal of the International Society for Dialectology and Geolinguistics

Ed. by van Nahl, Astrid

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Expressing local identity through radio discourse

Alenka Valh Lopert / Mihaela Koletnik
Published Online: 2012-11-01 | DOI: https://doi.org/10.1515/dialect-2012-0002


This article presents the linguistic analysis of a humorous program broadcast on the Maribor commercial radio station Radio City. The program is deliberately recorded in the Maribor colloquial language variety and as such reflects the diversification of media language. The aim of our present research is to confirm the stratification of media speech as a manifestation of the need for identification with the speech of the environment, i.e. the intended public, and at the same time point out the need of public speech as a national language for the achievement and reflection of a collective identity. We believe that in the realization of the multilingual strategy in the integrational and globalizational processes in Europe, the preservation of such linguistic and cultural diversity should present a source of strength rather than a weakness.

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Published Online: 2012-11-01

Published in Print: 2012-10-01

Citation Information: , ISSN (Online) 1867-0903, ISSN (Print) 0942-4040, DOI: https://doi.org/10.1515/dialect-2012-0002.

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© 2012 by Walter de Gruyter GmbH & Co.. Copyright Clearance Center

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