Abstract
I argue for the need to extend an existing and growing body of knowledge on emotions in organizations to family firms and suggest studying emotion dynamics in the family and the business along with their reciprocal influences and emotion contagion. I also point out the relevance of specific emotions such as anger and compassion in family firms and propose accounting for multiple levels of analysis of emotions such as dyads and groups. Finally, I make recommendations to address the potential danger of studying emotions in family firms.
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