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European Countryside

The Journal of Mendel University in Brno

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Volume 5, Issue 4


Agritourism in Italy and the Local Impact Referring To Itria Valley. The Organic Firm “Raggio Verde” And Its Ecological Agritourism Project

Professor Margerita Ciervo
  • Corresponding author
  • Assistant Professor of Economic and Political Geography at the Department of Economics, University of Foggia, Via Caggese, 1 - 71100 Foggia (Italy)
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Published Online: 2013-11-16 | DOI: https://doi.org/10.2478/euco-2013-0021


The aim of this article, using a paradigmatic approach, is to understand the evolution of agritouristic activity in Italy, to evaluate the possible local impacts referring to Itria Valley and considering the case of study of the organic firm “Raggio Verde” in Cisternino (Brindisi, Italy) with its project of multifunctional initiatives through the creation of an organic ecological agritourism. The thesis supported is that the local impact of the agritouristic activity is different according to the reference’s paradigm (market liberalism or ecological-territorial) and to the agritourism model (with reference to environmental and social relations, and to the dependence’s level from external sources). The methodology is inductive, based on qualitative and quantitative analysis, on indirect, direct and participant observation by a research on the field.


L’obiettivo di questo contributo, sulla base di un approccio paradigmatico, è quello di comprendere l’evoluzione dell’attività agrituristica in Italia, per valutare i possibili impatti locali con riferimento alla Valle d’Itria e considerando il caso di studio dell’azienda biologica “Raggio Verde” di Cisternino (Brindisi, Italia) e il suo progetto di apertura alla multifunzionalità attraverso la creazione di un agriturismo bioecologico. La tesi sostenuta è che l’impatto locale dell’attività agrituristica varia a seconda del paradigma di riferimento (liberalismo di mercato o ecologicoterritoriale) e al modello di agriturismo (con riferimento alle relazioni ambientali e sociali, e a livello di dipendenza dalle fonti esterne). La metodologia è induttiva, basata sull’analisi qualitativa e quantitativa, oltre che sull’osservazione indiretta, diretta e partecipativa (resa possibile dalla ricerca sul terreno).

Keywords: agritourism; local impact; commercial agritourism; ecological agritourism; Italy

Parole chiave : agriturismo; impatto locale; agriturismo commerciale; agriturismo ecologico; Italia

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About the article

Published Online: 2013-11-16

Published in Print: 2013-12-01

Citation Information: European Countryside, Volume 5, Issue 4, Pages 322–338, ISSN (Online) 1803-8417, DOI: https://doi.org/10.2478/euco-2013-0021.

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