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European Countryside

The Journal of Mendel University in Brno

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1803-8417
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Volume 7, Issue 2 (Jun 2015)

Issues

Images Of A Good Village: A Visual Analysis Of The Rural Idyll In The “Village Of The Year” Competition In The Czech Republic

Pavel Pospěch / Daniela Spěšná / Adam Staveník
Published Online: 2015-09-19 | DOI: https://doi.org/10.1515/euco-2015-0005

Abstract

This paper presents a sociological analysis of the image of a “good village”, as portrayed in the annual Czech competition Village of the Year. It focuses on the positive representations attached to the rural in the political and expert discourse. The analysis is rooted in cultural rural sociology and in its study of rural idyll. It is argued that a specific kind of rural idyll is produced in the competition. This idyll is analysed using the photographs submitted to the competition by the villages themselves. A combination of visual methods is employed to uncover the positive values attached to the images. The results show that activity and social life play a key role in the image of a “good village” thus produced. On the other hand, there are virtually no references to agriculture.

Abstrakt

Tento text sociologicky zkoumá obraz “dobré vesnice” v soutěži Vesnice roku, pořádané každoročně v ČR. Jeho cílem je zjistit, jaké pozitivní hodnoty jsou spjaty s venkovem v současném politicko-expertním diskurzu. Analýza vychází z kulturně orientované rurální sociologie a z jejího zaměření na venkovskou idylu. Text předestírá různé formy venkovské idyly a představuje ideál “Vesnice roku” jako svého druhu idylu, soubor pozitivních obrazů venkova. Empirická část shrnuje výsledky vizuální analýzy fotografií, které obce do soutěže zasílají. Kombinací výzkumných technik identifikujeme obsah fotografií a pozitivní hodnoty s ním spjaté. Výsledky ukazují, že “dobrá vesnice” v soutěži znamená především vesnice s aktivním společenským životem. Naopak vůbec zde není zastoupen obraz zemědělství.

Keywords: Village; rural; village of the year; representations; visual images; Czech Republic

Klíčová slova:: Vesnice; venkov; vesnice roku; reprezentace; vizuální obrazy; Česká republika

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About the article

Received: 2014-12-05

Accepted: 2015-06-12

Published Online: 2015-09-19

Published in Print: 2015-06-01


Citation Information: European Countryside, ISSN (Online) 1803-8417, DOI: https://doi.org/10.1515/euco-2015-0005.

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© Pavel Pospěch et al.. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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