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The Forum

A Journal of Applied Research in Contemporary Politics

Ed. by Disalvo, Daniel / Stonecash, Jeffrey

IMPACT FACTOR 2018: 0.500
5-year IMPACT FACTOR: 0.623

CiteScore 2018: 0.83

SCImago Journal Rank (SJR) 2018: 0.595
Source Normalized Impact per Paper (SNIP) 2018: 0.631

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Volume 8, Issue 1


Loss Aversion and the Framing of the Health Care Reform Debate

David L Eckles / Brian F. Schaffner
Published Online: 2010-04-27 | DOI: https://doi.org/10.2202/1540-8884.1359

The high-stakes debate over health care reform captured the public's attention for nearly a year. Options ranging from fully nationalized insurance to maintaining the status quo were considered, though little consensus as to the appropriate solution emerged. Most surveys indicated an agreement that a problem existed with the current health care system and a clear and consistent majority favored taking some action on health care reform. However, clear public support for any specific reform proposal was difficult to muster since most individuals also indicated satisfaction with their own health care. This paper explores this disconnect in public opinion within the context of loss aversion. We note that even as elites actively attempted to frame the issue to counteract the public's loss averse tendencies, these strategies met with little success in generating support for Obama's reform plan. However, we also argue that these loss averse tendencies will now work against any Republican efforts to repeal the health reform legislation.

Keywords: health care reform; loss aversion; framing

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Published Online: 2010-04-27

Citation Information: The Forum, Volume 8, Issue 1, ISSN (Online) 1540-8884, DOI: https://doi.org/10.2202/1540-8884.1359.

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