Jump to ContentJump to Main Navigation
Show Summary Details

The Forum

A Journal of Applied Research in Contemporary Politics

Ed. by Disalvo, Daniel / Stonecash, Jeffrey

4 Issues per year


IMPACT FACTOR 2015: 0.250
5-year IMPACT FACTOR: 0.318

SCImago Journal Rank (SJR) 2015: 0.255
Source Normalized Impact per Paper (SNIP) 2015: 0.296
Impact per Publication (IPP) 2015: 0.191

Online
ISSN
1540-8884
See all formats and pricing



Select Volume and Issue

Issues

30,00 € / $42.00 / £23.00

Get Access to Full Text

Negative, Angry, and Ubiquitous: Political Advertising in 2012

Erika Franklin Fowler
  • Assistant Professor, Department of Government, Wesleyan University, 238 Church Street, Middletown, CT 06459, USA
  • :
/ Travis N. Ridout
  • Associate Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, School of Politics, Philosophy and Public Affairs, Washington State University, Johnson Tower, Troy Lane, Pullman, 99164-4800 Washington, DC, USA
Published Online: 2013-02-09 | DOI: https://doi.org/10.1515/forum-2013-0004

Abstract

Record amounts of money went to purchase television advertising during the 2012 election cycle, resulting in unprecedented volumes of advertising. This increase was due in part to the ease with which outside groups, such as super PACs, were able to raise and spend advertising dollars in the current, post-Citizens United, regulatory regime. Advertising in 2012 was also extremely negative, especially at the presidential level, and frequently evoked the emotion of anger. Yet whether 2012 marks the high point for spending on advertising – and whether the negativity will abate in the next presidential election – remain open questions.

Erika Franklin Fowler

Erika Franklin Fowler is Assistant Professor of Government at Wesleyan University and Co-Director of the Wesleyan Media Project. She specializes in political communication – local media and campaign advertising in particular – and her work on local news coverage of politics and policy has been published in political science, communication, law/policy, and medical journals.

Travis N. Ridout

Travis N. Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy and Associate Professor in the School of Politics, Philosophy and Public Affairs at Washington State University. He is also co-director of the Wesleyan Media Project. He is author of The Persuasive Power of Campaign Advertising (Temple University Press, 2011).

Corresponding author: Erika Franklin Fowler, Assistant Professor, Department of Government, Wesleyan University, 238 Church Street, Middletown, CT 06459, USA


Published Online: 2013-02-09


Citation Information: The Forum. Volume 10, Issue 4, Pages 51–61, ISSN (Online) 1540-8884, ISSN (Print) 2194-6183, DOI: https://doi.org/10.1515/forum-2013-0004, February 2013

Citing Articles

Here you can find all Crossref-listed publications in which this article is cited. If you would like to receive automatic email messages as soon as this article is cited in other publications, simply activate the “Citation Alert” on the top of this page.

[1]
Yanna Krupnikov and Spencer Piston
Political Communication, 2015, Volume 32, Number 1, Page 152
[2]
Yanna Krupnikov
Political Communication, 2014, Volume 31, Number 3, Page 446

Comments (0)

Please log in or register to comment.