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The Forum

A Journal of Applied Research in Contemporary Politics

Ed. by Disalvo, Daniel / Stonecash, Jeffrey

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ISSN
1540-8884
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Volume 10, Issue 4 (Feb 2013)

Issues

How the Romney Campaign Blew it

William G. Mayer
  • Corresponding author
  • Department of Political Science, Northeastern University, Boston, MA 02115, USA
  • Email:
Published Online: 2013-02-09 | DOI: https://doi.org/10.1515/forum-2013-0005

Abstract

Political scientists have generally been skeptical that presidential campaigns have a significant effect on the final outcome of a presidential election. But 2012, this article argues, was an exception. By all the indicators that political scientists traditionally look to, 2012 had long shaped up to be a very close election. That Mitt Romney lost was due largely to the remarkably inept quality of his campaign, which largely avoided any serious discussion of the issues, even when such discussion would have worked to his advantage.

References

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  • Campbell, James E. 2008. The American Campaign: U.S. Presidential Campaigns and the National Vote. College Station: Texas A&M University Press.

  • Campbell, James E. 2012. Editor’s Introduction. PS: Political Science and Politics 45 (October): 610–612. [Web of Science]

  • Campbell, James E. 2013. A First Party-Term Incumbent Survives: The Fundamentals and the 2012 Presidential Election. In Barack Obama and the New America: The 2012 Election and the Changing Face of Politics, edited by Larry J. Sabato (forthcoming).

  • Goldberg, Jonah. 2012. De-Bushing Romney. Accessed December 12, 2012. www.nationalreview.com/blogs/print/ 313043.

  • Hibbs, Douglas A. 2012. Obama’s Reelection Prospects Under “Bread And Peace” Voting in the 2012 US Presidential Election. PS: Political Science and Politics 45 (October): 635–639. [Web of Science]

  • Lazarsfeld, Paul F., Bernard Berelson, and Hazel Gaudet. 1948. The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. New York: Columbia University Press.

  • Neustadt, Richard E. 1955. Presidency and Legislation: Planning the President’s Program. American Political Science Review 49 (December): 980–1021.

  • York, Byron. 2011. Team Romney on Obama: “We will Tie them in Knots.” Washington Examiner, November 26.

About the article

William G. Mayer

William G. Mayer is a professor of political science at Northeastern University. His major areas of research and writing include the presidential nominating process, presidential elections, public opinion, and media and politics. The author would like to thank Matthew Dickinson, James Campbell, and Natalie Mayer for their help in writing this article.


Corresponding author: William G. Mayer, Department of Political Science, Northeastern University, Boston, MA 02115, USA


Received: 2012-12-20

Accepted: 2012-12-26

Published Online: 2013-02-09


Citation Information: The Forum, ISSN (Online) 1540-8884, ISSN (Print) 2194-6183, DOI: https://doi.org/10.1515/forum-2013-0005. Export Citation

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