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The Forum

A Journal of Applied Research in Contemporary Politics

Ed. by Disalvo, Daniel / Stonecash, Jeffrey

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How the Romney Campaign Blew it

1Department of Political Science, Northeastern University, Boston, MA 02115, USA

Corresponding author: William G. Mayer, Department of Political Science, Northeastern University, Boston, MA 02115, USA

Citation Information: The Forum. Volume 10, Issue 4, Pages 40–50, ISSN (Online) 1540-8884, ISSN (Print) 2194-6183, DOI: 10.1515/forum-2013-0005, February 2013

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Political scientists have generally been skeptical that presidential campaigns have a significant effect on the final outcome of a presidential election. But 2012, this article argues, was an exception. By all the indicators that political scientists traditionally look to, 2012 had long shaped up to be a very close election. That Mitt Romney lost was due largely to the remarkably inept quality of his campaign, which largely avoided any serious discussion of the issues, even when such discussion would have worked to his advantage.

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