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Yearbook of the German Cognitive Linguistics Association

Editor-in-Chief: Stefanowitsch, Anatol / Schoenefeld, Doris

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Can Macromania be explained linguistically? Beneath the morphological boundary: A sketch of subconscious manipulation strategies in Emmanuel Macron’s political discourses

Liane Stroebel
Published Online: 2018-01-19 | DOI: https://doi.org/10.1515/gcla-2017-0005


This contribution focuses on the close link between perception and language. The analysis will extend beyond morphological evidence to include the role of submorphological relics. It will also raise the question of whether sensorimotor and submorphemic knowledge might have an impact on political discussion. In short, this paper seeks to tackle the question: How aware are we that words and sounds in general and in political discourse in particular are never ‘innocent’?

Keywords : Political discourse; sound symbolism; submorphemes; sensorimotor concepts; manipulation

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Published Online: 2018-01-19

Published in Print: 2017-12-20

Citation Information: Yearbook of the German Cognitive Linguistics Association, Volume 5, Issue 1, Pages 65–84, ISSN (Online) 2197-2796, ISSN (Print) 2197-2788, DOI: https://doi.org/10.1515/gcla-2017-0005.

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