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Open Geosciences

formerly Central European Journal of Geosciences

Editor-in-Chief: Jankowski, Piotr

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Canyons and gorges as potential geotourism destinations in Serbia: comparative analysis from two perspectives – general geotourists’ and pure geotourists’

Sanja Božić
  • University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovica 3, 21000 Novi Sad, Serbia
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
/ Nemanja Tomić
  • University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovica 3, 21000 Novi Sad, Serbia
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2015-10-19 | DOI: https://doi.org/10.1515/geo-2015-0040


Serbia represents one of those countries which have not yet differentiated themselves on the world tourism map. However, it has an immense but still unrevealed potential for geotourism development. In this paper we analyzed several remarkable canyons and gorges of great scientific importance and geotourism potential. These sites include the Djerdap Gorge and Lazar River Canyon, located in Eastern Serbia and the Ovcar-Kablar Gorge and Uvac Canyon located in Western Serbia. One of the main goals of this paper was to analyze and compare the current state and tourism potential of these geosites by using the M-GAM model for geosite assessment. However, the principal aim of the paper is to analyze how important is each subindicator in the assessment process for different market segments. In this paper, we also analyzed how giving different importance to subindicators can influence the position of the geosites in the matrix indicating different assessment done by two chosen market segments. The research showed that general geotourists appreciate considerably different values when assessing a geosite in comparison to pure geotourists. The paper can be used as framework for developing the tourism management strategy of geosites taking into consideration the needs and preferences of the target market segments.

Keywords: geotourism; market segments; geosites; canyons; M-GAM (Modified Geosite Assessment Model); Serbia


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About the article

Received: 2014-07-03

Accepted: 2014-12-06

Published Online: 2015-10-19

Citation Information: Open Geosciences, Volume 7, Issue 1, ISSN (Online) 2391-5447, DOI: https://doi.org/10.1515/geo-2015-0040.

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©2015 Sanja Božić and Nemanja Tomić. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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