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About the article
Published Online: 2014-07-10
Published in Print: 2014-05-01
Citation Information: GfK Marketing Intelligence Review, Volume 6, Issue 1, Pages 52–58, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0009.
© 2014. This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. BY-NC-ND 3.0