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GfK Marketing Intelligence Review

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Social Brand Engagement: A New Idea

Robert V. Kozinets
Published Online: 2014-11-04 | DOI: https://doi.org/10.2478/gfkmir-2014-0091

About the article

Published Online: 2014-11-04

Published in Print: 2014-11-01

Citation Information: GfK Marketing Intelligence Review, Volume 6, Issue 2, Pages 8–15, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0091.

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© 2014. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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