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GfK Marketing Intelligence Review

2 Issues per year

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Online
ISSN
1865-5866
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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders

Professor Edward F. McQuarrie / Professor Barbara J. Phillips
Published Online: 2014-11-04 | DOI: https://doi.org/10.2478/gfkmir-2014-0092

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Published Online: 2014-11-04

Published in Print: 2014-11-01


Citation Information: GfK Marketing Intelligence Review, Volume 6, Issue 2, Pages 16–20, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0092.

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© 2014. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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