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GfK Marketing Intelligence Review

2 Issues per year

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1865-5866
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Lost in Translation: The Social Shaping of Marketing Messaging

Professor Robert V. Kozinets / Kristine de Valck / Andrea Wojnicki / Sarah J. S. Wilner
Published Online: 2014-11-04 | DOI: https://doi.org/10.2478/gfkmir-2014-0094

About the article

Published Online: 2014-11-04

Published in Print: 2014-11-01


Citation Information: GfK Marketing Intelligence Review, Volume 6, Issue 2, Pages 22–27, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0094.

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© 2014. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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