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GfK Marketing Intelligence Review

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Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

Professor John Deighton
  • Harold M. Brierley Professor of Business Administration, Harvard Business School
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/ Leora Kornfeld
  • Digital Media Researcher
  • Email:
Published Online: 2014-11-04 | DOI: https://doi.org/10.2478/gfkmir-2014-0095

About the article

Published Online: 2014-11-04

Published in Print: 2014-11-01

Citation Information: GfK Marketing Intelligence Review, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0095. Export Citation

© 2014. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. (CC BY-NC-ND 3.0)

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