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GfK Marketing Intelligence Review

2 Issues per year

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Online
ISSN
1865-5866
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Creating Sustainable Digital Experiences

MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™

Robert V. Kozinets
Published Online: 2014-11-04 | DOI: https://doi.org/10.2478/gfkmir-2014-0098

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.

About the article

Published Online: 2014-11-04

Published in Print: 2014-11-01


Citation Information: GfK Marketing Intelligence Review, Volume 6, Issue 2, Pages 46–51, ISSN (Online) 1865-5866, DOI: https://doi.org/10.2478/gfkmir-2014-0098.

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© 2014. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. BY-NC-ND 3.0

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