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GfK Marketing Intelligence Review

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Design and Iconic Brands

MIR Interview with Dr. Walter de Silva, Head of Design at the Volkswagen Group

Published Online: 2015-11-05 | DOI: https://doi.org/10.1515/gfkmir-2015-0018


The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group

Keywords: Design; Brand; Brand Icons; Automobile; VW; Design Success

About the article

Published Online: 2015-11-05

Published in Print: 2015-11-01

Citation Information: GfK Marketing Intelligence Review, Volume 7, Issue 2, Pages 46–51, ISSN (Online) 1865-5866, DOI: https://doi.org/10.1515/gfkmir-2015-0018.

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© 2015. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. BY-NC-ND 4.0

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