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GfK Marketing Intelligence Review
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- Most Downloaded Articles
Most Downloaded Articles
- Participatory Culture: From Co-Creating Brand Meaning to Changing the World by Jenkins, Henry
- Social Brand Engagement: A New Idea by Kozinets, Robert V.
- Emotion and Virality: What Makes Online Content Go Viral? by Berger, Jonah and Milkman, Katherine L.
- The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders by McQuarrie, Edward F. and Phillips, Barbara J.
- Lost in Translation: The Social Shaping of Marketing Messaging by Kozinets, Robert V./ de Valck, Kristine/ Wojnicki, Andrea and Wilner, Sarah J. S.
- Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web by Deighton, John and Kornfeld, Leora
- For Us and by Us: The Charm and Power of Community Brands by Füller, Johann
- Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity” by Kozinets, Robert V. and Cerone, Stefano
- Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment by Reibstein, David J.
- Follow the Connections! Finding the Big Picture of Internet Communications by Maireder, Axel
- Creating Sustainable Digital Experiences by Kozinets, Robert V.
- Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments by Eggers, Felix and Sattler, Henrik
- Truly Accountable Marketing: The Right Metrics for the Right Results by Pauwels, Koen
- Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis by Dieckmann, Anja and Unfried, Matthias
- Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping by Avery, Jill/ Steenburgh, Thomas J./ Deighton, John and Caravella, Mary
- The Long-Term ROI of TV Advertising in a Digital World by Wildner, Raimund and Modenbach, Guido
- True Synergy for Real Effects: How to Control Integrated Marketing Successfully by Naik, Prasad A. and Peters, Kay
- Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier by Roberts, John/ Danaher, Peter/ Roberts, Ken and Simpson, Alan
- Measuring Consumers’ Willingness to Pay. Which Method Fits Best? by Miller, Klaus M./ Hofstetter, Reto/ Krohmer, Harley and Zhang, Z. John
- There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much by Hemetsberger, Andrea
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Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Volume 9, Issue 2 (Nov 2017)
The Connected Consumer
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Here Comes the Hyper-Connected Augmented Consumer
Stephen, Andrew T.
Page 11
Published Online: 10/24/2017
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The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
Dubois, David
Page 19
Published Online: 10/24/2017
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Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Bart, Yakov
Page 25
Published Online: 10/24/2017
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Social TV: How Social Media Activity Interacts With TV Advertising
Fossen, Beth L. / Schweidel, David A.
Page 31
Published Online: 10/24/2017
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Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Andrews, Michelle
Page 37
Published Online: 10/24/2017
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Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Muchnik, Lev / Goldenberg, Jacob
Page 43
Published Online: 10/24/2017
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Recreating Intimacy With Connected Consumers
Stephen, Andrew / Ahmad, Yasmeen
Page 49
Published Online: 10/24/2017
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