Jump to ContentJump to Main Navigation
Show Summary Details
More options …


Journal of Interactive Media

Editor-in-Chief: Ziegler, Jürgen

See all formats and pricing
More options …
Volume 17, Issue 1


Creation of a Short Version of the User Experience Questionnaire UEQ

Catherine Alberola / Götz Walter / Henning Brau
Published Online: 2018-03-27 | DOI: https://doi.org/10.1515/icom-2017-0032


This article focuses on the creation of a short version of the User Experience Questionnaire (UEQ). The goal is to reduce the number of 26 items significantly, allowing more efficient measurement of a product’s user experience (UX) while sustaining the high reliability and validity of the original questionnaire. The shortening will be based on a data set from a company in the home appliance industry which included 1534 participants. A reliable short version of the quantitative measuring instrument was developed using factor and reliability analyzes. This new version comprises only 11 items, has a high reliability and covers all dimensions of the original instrument. Correlations between the dimensions of the UX and various questions regarding user satisfaction indicate a high criterion validity of the UEQ short version. This new short version can help prevent participant fatigue during a test session when repeated application of the questionnaire is necessary to account for testing of multiple prototypes.

Keywords: User Experience Questionnaire; UEQ; Attractivity; Hedonic Quality; Pragmatic Quality


  • [1]

    Bevan, N. (2008): Classifying and selecting UX and usability measures. http://www.nigelbevan.com/papers/Classifying%20and%20selecting%20UX%20and%20usability%20measures.pdf (downloaded on 10.06.2016).Google Scholar

  • [2]

    Bühl, A. (2014): SPSS 22. Einführung in die moderne Datenanalyse. 14th edition. Hallbergmoos: Pearson.Google Scholar

  • [3]

    Bühner, M. (2011): Einführung in die Test- und Fragebogenkonstruktion. 3rd edition. München: Pearson.Google Scholar

  • [4]

    Bühner, M. & Ziegler, M. (2009): Statistik für Psychologen und Sozialwissenschaftler. München: Pearson.Google Scholar

  • [5]

    Cota, M. P.; Thomaschewski, J.; Schrepp, M. & Gonçalves, R. (2014): Efficient Measurement of the User Experience. A Portuguese Version. In Cota, M. P.; Barroso, J.; Ferreira, S. B. L.; Fonseca, B.; Mikropoulos, T. & Paredes, H. (Eds.): Procedia Computer Science. 5th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Info-exclusion. Amsterdam: Elsevier, pp. 491–498.Google Scholar

  • [6]

    DIN EN ISO 9241-210 (2011): Ergonomics of human-system interaction – Part 210: Human-centred design for interactive systems. Berlin: Beuth.

  • [7]

    Field, A. (2009): Discovering Statistics using SPSS. Los Angeles: Sage.Google Scholar

  • [8]

    George, D. & Mallery, P. (2003): SPSS for Windows step by step. A simple guide and reference. 11.0 Update. 4th edition. Boston, MA: Allyn & Bacon.Google Scholar

  • [9]

    Hassenzahl, M.; Burmester, M.; Koller, F. (2003): AttrakDiff: Ein Fragebogen zur Messung wahrgenommener hedonischer und pragmatischer Qualität. In Ziegler, J.; Szwillus, G. (Eds.): Mensch & Computer 2003. Wiesbaden, pp. 187–196.Google Scholar

  • [10]

    Hassenzahl, M.; Burmester, M. & Koller, F. (2008): Der User Experience (UX) auf der Spur. Zum Einsatz von www.attrakdiff.de. In Brau, H.; Diefenbach, S.; Hassenzahl, M.; Koller, F.; Peissner, M. & Röse, K. (Eds.): Usability Professionals 2008. Stuttgart: German UPA e.V., pp. 78–82.Google Scholar

  • [11]

    Hassenzahl, M.; Platz, A.; Burmester, M. & Lehner, K. (2000): Hedonic and Ergonomic Quality Aspects Determine a Software’s Appeal. Proceedings of the CHI 2000, pp. 201–208.Google Scholar

  • [12]

    Hassenzahl, M. & Sandweg, N. (2004): From Mental Effort to Perceived Usability. Transforming Experiences into Summary Assessments. Proceedings of the CHI 2004, pp. 1283–1286.Google Scholar

  • [13]

    Herzberg, F., Mausner, B. & Snyderman, B. (1959): The Motivation to Work. New York, NY: Wiley.Google Scholar

  • [14]

    Koller, F. & Andert, M. (2004): Total User Experience für Hausgeräte. Ganzheitlich konzipieren und testen. In Hassenzahl, M. & Peissner, M. (Eds.): Usability Professionals 2004. Stuttgart: German UPA e.V., pp. 70–73.Google Scholar

  • [15]

    Krahn, B. (2012): User Experience. Konstruktdefinition und Entwicklung eines Erhebungsinstrumentes. Bonn: GUX.Google Scholar

  • [16]

    Laugwitz, B.; Held, T. & Schrepp, M. (2008): Construction and Evaluation of a User Experience Questionnaire. In Holzinger, A. (Ed.): HCI and Usability for Education and Work. Proceedings of the 4th Symposium of the Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society. Berlin, Heidelberg: Springer, pp. 63–76.Google Scholar

  • [17]

    Laugwitz, B.; Schrepp, M. & Held, T. (2006): Konstruktion eines Fragebogens zur Messung der User Experience von Softwareprodukten. In Heinecke, A. M. & Paul, H. (Eds.): Mensch & Computer 2006. München: De Gruyter, pp. 125–134.Google Scholar

  • [18]

    Laugwitz, B.; Schubert, U.; Ilmberger, W.; Tamm, N., Held, T. & Schrepp, M. (2009): Subjektive Benutzerzufriedenheit quantitativ erfassen. Erfahrungen mit dem User Experience Questionnaire UEQ. In Brau, H.; Diefenbach, S.; Hassenzahl, M.; Kohler, K.; Koller, F.; Peissner, M.; Petrovic, K.; Thielsch, M.; Ullrich, D. & Zimmermann, D. (Eds.): Usability Professionals 2009. Stuttgart: German UPA e.V., pp. 220–225.Google Scholar

  • [19]

    Moosbrugger, H. & Kelava, A. (2012): Qualitätsanforderungen an einen psychologischen Test (Testgütekriterien). In Moosbrugger, H. & Kelava, A. (Eds.): Testtheorie und Fragebogenkonstruktion. 2nd edition. Heidelberg: Springer, pp. 7–26.Google Scholar

  • [20]

    Moosbrugger, H. & Schermelleh-Engel, K. (2012): Exploratorische (EFA) und Konfirmatorische Faktorenanalyse (CFA). In Moosbrugger, H. & Kelava, A. (Eds.): Testtheorie und Fragebogenkonstruktion. 2nd edition. Heidelberg: Springer, pp. 325–343.Google Scholar

  • [21]

    Rauschenberger, M.; Schrepp, M.; Cota, M. P.; Olschner, S. & Thomaschewski, J. (2013a): Efficient Measurement of the User Experience of Interactive Products. How to use the User Experience Questionnaire (UEQ). Example: Spanish Language Version. In International Journal of Interactive Multimedia and Artificial Intelligence, 2(1), pp. 39–45.CrossrefGoogle Scholar

  • [22]

    Rauschenberger, M.; Thomaschewski, J. & Schrepp, M. (2013b): User Experience mit Fragebögen messen, Durchführung und Auswertung am Beispiel des UEQ. In Brau, H.; Lehmann, A.; Petrovic, K. & Schroeder, M. (Eds.): Usability Professionals 2013. Stuttgart: German UPA e.V., pp. 72–76.Google Scholar

  • [23]

    Sarodnick, F. & Brau, H. (2016): Methoden der Usability Evalution. Wissenschaftliche Grundlagen und praktische Anwendung. 3rd edition. Bern: Hogrefe.Google Scholar

  • [24]

    Schrepp, M. (2015): User Experience Questionnaire Handbook. All you need to know to apply the UEQ successfully in your projects. http://www.ueq-online.org/ (downloaded on 30.05.2016).Google Scholar

  • [25]

    Schrepp, M. & Müller, K. E. (2015): Übersichtlichkeit als Mediator zwischen Ästhetik und Usability? In Diefenbach, S.; Henze, N. & Pielot, M. (Eds.): Mensch & Computer 2015. Stuttgart: De Gruyter, pp. 73–82.Google Scholar

  • [26]

    Schrepp, M.; Olschner, S. & Schubert, U. (2013): User Experience Questionnaire Benchmark. Praxiserfahrungen zum Einsatz im Business-Umfeld. In Brau, H.; Lehmann, A.; Petrovic, K. & Schroeder, M. (Eds.): Usability Professionals 2013. Stuttgart: German UPA e.V., pp. 348–353.Google Scholar

About the article

Catherine Alberola

Catherine Alberola finished her M. A. Psychology & Management degree at the International School of Management ISM in Munich in 2016. The article is based on her master thesis which focused on an adaptation of the UEQ for products and services in the home appliance industry. She currently works as a Junior Product Manager at AutoScout24 in Munich.

Götz Walter

Prof. Dr. Goetz Walter studied Psychology at the Universität Regensburg and as a DAAD scholar at the University of Melbourne (Australia). Afterwards he worked for seven years as a business consultant for the European utility industry at the management consultancy The Advisory House. In 2014 he finished his PhD dissertation at the Universität Zurich. Since 2015 he is Professor for Psychology & Management at the International School of Management ISM in Munich.

Henning Brau

Henning Brau studied Psychology at the TU Berlin. Afterwards he was self-employed as a market researcher and usability consultant. Between 2003 and 2010 he worked for Daimler as scientific consultant and program manager for user-centered technologies. Afterwards, he directed the Munich office of User Interface Design GmbH. In 2015 he joined BSH Hausgeräte GmbH as lead UX manager and transformation coach. From 2007 to 2014 Mr. Brau also was a board member of the German UPA.

Published Online: 2018-03-27

Published in Print: 2018-04-25

Citation Information: i-com, Volume 17, Issue 1, Pages 57–64, ISSN (Online) 2196-6826, ISSN (Print) 1618-162X, DOI: https://doi.org/10.1515/icom-2017-0032.

Export Citation

© 2018 Walter de Gruyter GmbH, Berlin/Boston.Get Permission

Comments (0)

Please log in or register to comment.
Log in