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Journal of Interactive Media

Editor-in-Chief: Ziegler, Jürgen

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1618-162X
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Volume 17, Issue 1

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Creation of a Short Version of the User Experience Questionnaire UEQ

Catherine Alberola / Götz Walter / Henning Brau
Published Online: 2018-03-27 | DOI: https://doi.org/10.1515/icom-2017-0032

Abstract

This article focuses on the creation of a short version of the User Experience Questionnaire (UEQ). The goal is to reduce the number of 26 items significantly, allowing more efficient measurement of a product’s user experience (UX) while sustaining the high reliability and validity of the original questionnaire. The shortening will be based on a data set from a company in the home appliance industry which included 1534 participants. A reliable short version of the quantitative measuring instrument was developed using factor and reliability analyzes. This new version comprises only 11 items, has a high reliability and covers all dimensions of the original instrument. Correlations between the dimensions of the UX and various questions regarding user satisfaction indicate a high criterion validity of the UEQ short version. This new short version can help prevent participant fatigue during a test session when repeated application of the questionnaire is necessary to account for testing of multiple prototypes.

Keywords: User Experience Questionnaire; UEQ; Attractivity; Hedonic Quality; Pragmatic Quality

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About the article

Catherine Alberola

Catherine Alberola finished her M. A. Psychology & Management degree at the International School of Management ISM in Munich in 2016. The article is based on her master thesis which focused on an adaptation of the UEQ for products and services in the home appliance industry. She currently works as a Junior Product Manager at AutoScout24 in Munich.

Götz Walter

Prof. Dr. Goetz Walter studied Psychology at the Universität Regensburg and as a DAAD scholar at the University of Melbourne (Australia). Afterwards he worked for seven years as a business consultant for the European utility industry at the management consultancy The Advisory House. In 2014 he finished his PhD dissertation at the Universität Zurich. Since 2015 he is Professor for Psychology & Management at the International School of Management ISM in Munich.

Henning Brau

Henning Brau studied Psychology at the TU Berlin. Afterwards he was self-employed as a market researcher and usability consultant. Between 2003 and 2010 he worked for Daimler as scientific consultant and program manager for user-centered technologies. Afterwards, he directed the Munich office of User Interface Design GmbH. In 2015 he joined BSH Hausgeräte GmbH as lead UX manager and transformation coach. From 2007 to 2014 Mr. Brau also was a board member of the German UPA.


Published Online: 2018-03-27

Published in Print: 2018-04-25


Citation Information: i-com, Volume 17, Issue 1, Pages 57–64, ISSN (Online) 2196-6826, ISSN (Print) 1618-162X, DOI: https://doi.org/10.1515/icom-2017-0032.

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