Jump to ContentJump to Main Navigation
Show Summary Details

International Review of Social Research

2 Issues per year

Open Access
See all formats and pricing

Institutional Logics as orchestras’ strategic dilemma

Andreas Heinen
  • Corresponding author
  • Email:
/ Ursula Weisenfeld
Published Online: 2015-10-30 | DOI: https://doi.org/10.1515/irsr-2015-0012


In many societies, professional orchestras serve cultural, educational, entertaining, and economic functions, and they aim high: they aim to be artistically excellent. Pursuing partly cultural, social and economic goals, orchestras are exposed simultaneously to respective institutional logics. These logics provide a framework for relevant actors (state, benefactors, audiences) to support orchestras. Changing logics coupled with drastic changes in audiences afford to classical orchestras the challenge of developing strategies in order to survive. While Germany with its high number of orchestras per habitants experiences particularly high pressure to walk new paths, strategic development will become a more urgent topic in other countries as well since each performance begs for recognition in the big and increasing panoply of culture, education, and entertainment. Based on historical developments and an empirical study of German audiences we discuss two directions for strategic development, here for orchestras in Germany: a) the combination of elements from different logics, and b) the development of audiences.

Keywords: orchestra; strategic management; institutional logic; representation; entertainment; contemplation; purism


  • Adorno, T. W. (1968) Typen musikalischen Verhaltens from Einleitung in die Musiksoziologie, 178-198

  • Baumol, W. J., Bowen W. G. (1967) Performing arts - the economic dilemma. A study of problems common to theatre, opera, music and dance.

  • Boss, J. (2009) Der Konzertsaal als Ort für Musikvermittlung.

  • Bourdieu, P. (1982) Die feinen Unterschiede.

  • Dreyer, M. (2009) Der demographische Wandel und die Kultur – was haben beide miteinander zu tun? in Hausmann, A. Körner, J. [Ed.]. Demografischer Wandel und Kultur.

  • Friedland, R, Alford, R. (1991) Bringing Society Back In: Symbols, Practices, and Institutional Contradictions in Powell, W., DiMaggio, P. [Ed.] The new Institutionalism in Organizational Analysis

  • Glynn, M.A., Lounsbury, M. (2005) From the Critics’ Corner: Logic Blending, Discursive Change and Authenticity in a Cultural Production System, Journal of Management Studies 42 (5), 1031-1055 [Crossref]

  • Hamann, T. K.. (2004) Cultural Dynamics – Zur langfristigen Existenzsicherung von Kulturorchestern in Deutschland und der Schweiz.

  • Hansen, B. (2002) Englische Ensembles Alter Musik – eine mediale Erfolgsstory und ihre Hintergründe in Marien, E. [Ed.]. Musikwissenschaft im Phonomarkt.

  • Heinen, A. (2013) Wer will das noch hören?

  • Henneberg, F. (1992) Wolfgang Amadeus Mozart

  • Hope, D. (2009) Wann darf ich klatschen? Ein Wegweiser für Konzertgänger

  • Kirchberg, V. (2009) Annäherung an die Konzertstätte. Eine Typologie der (Un-) Gewöhnlichkeiten. in Tröndle, M. [Ed.] Das Konzert.

  • Knackstedt, T. (2009) Besucherorientierung bei Konzertorchestern

  • Knight Foundation [Ed.] (2002) Classical Music Consumer Segmentation Study

  • Kolb, Bonita M. (1998) Classical Music Concerts Can Be Fun: The Success of BBC Proms in International Journal of Arts Management Vol. 1 (1), 16-23

  • Mehner, K. (1995) Deutsche Demokratische Republik in Finscher, L. [Ed.]. Musik in Geschichte und Gegenwart. 2. überarbeitete Auflage. Sachteil Band 2, Sp. 1188-1192

  • Porter, Michael E. (1980) Competitive Strategy

  • Powell, W. W., Giannella, E. (2010) Collective Invention and Inventor Networks in Handbook of the economics of innovation, 575-605

  • Schulze, G. (1992) Die Erlebnisgesellschaft

  • Scott, R. W. (1987) The Adolescence of Institutional Theory in Administrative Science Quarterly Vol. 32 (4), 493-511

  • Seo M.-G., Creed, W. E. D. (2002) Institutional Contradictions, Praxis, and Institutional Change: A Dialectical perspective in Academy of Management Review, Vol. 27 (2), 222-247

  • Sievers, H. (1995) Braunschweig in Finscher, L. [Ed.]. Musik in Geschichte und Gegenwart. 2. überarbeitete Auflage. Sachteil Band 2, Sp. 129-135

About the article

Received: 2014-10-01

Accepted: 2015-02-15

Published Online: 2015-10-30

Published in Print: 2015-10-01

Citation Information: International Review of Social Research, ISSN (Online) 2069-8534, DOI: https://doi.org/10.1515/irsr-2015-0012. Export Citation

© 2015 Andreas Heinen et al., published by De Gruyter Open. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. (CC BY-NC-ND 3.0)

Comments (0)

Please log in or register to comment.
Log in