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Journal of Agricultural & Food Industrial Organization

Ed. by Azzam, Azzeddine

2 Issues per year

CiteScore 2016: 0.70

SCImago Journal Rank (SJR) 2015: 0.189
Source Normalized Impact per Paper (SNIP) 2015: 0.549

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Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy

Riccardo Scarpa
  • University of York, U.K.
/ Teresa Del Giudice
  • University of Naples, Italy
Published Online: 2004-08-19 | DOI: https://doi.org/10.2202/1542-0485.1080

The paper presents some results from a stated-preference study that compares three samples of urban consumers of extra-virgin olive oil from three representative Italian cities: Naples (South), Rome (Centre) and Milan (North). A series of multinomial logit models are estimated from choice experiments responses and tested for unobserved heterogeneity for EU labelling informing on PDO/PGI, organic and place of origin attributes. The consequences of such form of heterogeneity are flashed out with respect to issues of market segmentation on the basis of the pattern of correlation across preferences as estimated from mixed logit models. Results indicate that product origin matters differently in different cities, while the sample from Naples is the least heterogeneous the Milan and Rome samples display highest taste heterogeneity, but also stronger intensity of taste.

Keywords: Organic food; extra-virgin olive oil; PDO/PGI; choice experiments; market segments; labelling; certification; preference heterogeneity

About the article

Published Online: 2004-08-19

Citation Information: Journal of Agricultural & Food Industrial Organization, ISSN (Online) 1542-0485, DOI: https://doi.org/10.2202/1542-0485.1080. Export Citation

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