Jump to ContentJump to Main Navigation
Show Summary Details
More options …

Journal of Agricultural & Food Industrial Organization

Ed. by Azzam, Azzeddine

2 Issues per year

CiteScore 2016: 0.70

SCImago Journal Rank (SJR) 2016: 0.223
Source Normalized Impact per Paper (SNIP) 2016: 0.660

See all formats and pricing
More options …

Willingness to Pay for Fair Trade Coffee: A Conjoint Analysis Experiment with Italian Consumers

Lucia Rotaris / Romeo Danielis
Published Online: 2011-06-15 | DOI: https://doi.org/10.2202/1542-0485.1305

Coffee can be distributed via the conventional supply chain or via the alternative fair trade supply chain. The implications of this choice on the distribution of the value added among the actors of the chain are relevant. Fair trade coffee rewards relatively more the producers located in the developing countries. A survey applying stated preference data collection methods to Italian households has demonstrated that they are willing to pay a premium price for the certified fair trade coffee of about 2.2 euros for a 250 gram coffee packet. This premium price, however, can vary significantly according to age, gender, income, and purchasing habits of the consumers. The methodology used implemented state-of-the-art survey design techniques and advanced models specifications to capture preference heterogeneity.

Keywords: coffee; fair trade; discrete choice models; conjoint analysis; experimental design

About the article

Published Online: 2011-06-15

Citation Information: Journal of Agricultural & Food Industrial Organization, Volume 9, Issue 1, ISSN (Online) 1542-0485, DOI: https://doi.org/10.2202/1542-0485.1305.

Export Citation

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston. Copyright Clearance Center

Citing Articles

Here you can find all Crossref-listed publications in which this article is cited. If you would like to receive automatic email messages as soon as this article is cited in other publications, simply activate the “Citation Alert” on the top of this page.

A. Botelho, I. Dinis, L. Lourenço-Gomes, J. Moreira, L. Costa Pinto, and O. Simões
Appetite, 2017, Volume 118, Page 17
Veronika A. Andorfer and Ulf Liebe
European Sociological Review, 2013, Volume 29, Number 6, Page 1251
Roselyne Alphonce, Anna Temu, and Valerie Lengard Almli
British Food Journal, 2015, Volume 117, Number 7, Page 1886
Rafael A. Araque-Padilla, María José Montero-Simó, Pilar Rivera-Torres, and Carlos Aragón-Gutiérrez
Journal of Agricultural and Environmental Ethics, 2015, Volume 28, Number 2, Page 217

Comments (0)

Please log in or register to comment.
Log in