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Journal of Agricultural & Food Industrial Organization

Ed. by Azzam, Azzeddine

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CiteScore 2016: 0.70

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Can Labeling and Information Policies Harm Consumers?

Jayson L. Lusk
  • Corresponding author
  • Oklahoma State University
  • Email:
/ Stéphan Marette
  • UMR Economie Publique INRA AgroParisTech
Published Online: 2012-10-11 | DOI: https://doi.org/10.1515/1542-0485.1373


Information and labeling are popular food policy instruments because of their presumed positive influence on consumer welfare. In a one-good case with unlimited attention, we show consumer welfare is always improved with the provision of accurate information. However, in a two-good case with limited attention, we show that consumer welfare is not always improved with the provision of accurate information. When attention is constrained, welfare may fall with information provision policies irrespective of their costs. The results suggest information and labeling polices may sometimes be counterproductive when attention is limited.

Keywords: attention; consumer welfare; labeling; value of information

About the article

Published Online: 2012-10-11

Citation Information: Journal of Agricultural & Food Industrial Organization, ISSN (Online) 1542-0485, DOI: https://doi.org/10.1515/1542-0485.1373. Export Citation

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