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Journal of Agricultural & Food Industrial Organization

Ed. by Azzam, Azzeddine

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Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation

Monika Koller / Peter Walla
  • CanBeLab, Psychology Department, Webster Vienna Private University, Palais Wenkheim, Vienna, Austria
  • School of Psychology, University of Newcastle, Australia
  • Faculty of Psychology, University of Vienna, Austria
  • Other articles by this author:
  • De Gruyter OnlineGoogle Scholar
Published Online: 2015-11-19 | DOI: https://doi.org/10.1515/jafio-2015-0023


Evolution provided us with the important feature of affective information processing, which is designed to detect potentially harmful and appetitive sources in a dynamic environment. Transferred into the modern world of consumption research, we are interested in studying this particular approach versus avoidance behavior. We call it affective information processing which is the underlying basis of all emotions and a significant part of attitudes relevant to consumption. This paper provides conceptual and measurement-related reflections on our understanding of attitudes and emotions relevant to consumption.

Keywords: consumption; affective information processing; evolution; neuroscientific methods


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About the article

Published Online: 2015-11-19

Published in Print: 2015-01-01

Citation Information: Journal of Agricultural & Food Industrial Organization, Volume 13, Issue 1, Pages 83–88, ISSN (Online) 1542-0485, ISSN (Print) 2194-5896, DOI: https://doi.org/10.1515/jafio-2015-0023.

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