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Journal of Official Statistics

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A City-Based Design That Attempts to Improve National Representativeness of Asians

Steven Pedlow
  • Corresponding author
  • NORC/University of Chicago – Statistics/Methodology, 55 E Monroe St., Suite 2000, Chicago, IL 60603, U.S.A
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Published Online: 2014-05-08 | DOI: https://doi.org/10.2478/jos-2014-0017


This article describes a case study on the potential of using smaller geographical units in an area probability design, and reports the challenges of collecting a nationally representative sample for this hard-to-reach population. The Census Integrated Communications Program Evaluation (CICPE) was designed to evaluate the promotional campaign’s effect on Decennial Census participation for six race/ethnicity groups of interest. A nationally representative Core sample was designed to collect interviews for Hispanics, non-Hispanic African-Americans, and non- Hispanic Whites. However, it was impractical to include the rarer Asian, American Indian and Alaska Native (AIAN), and Native Hawaiian and Other Pacific Islander (NHOPI) populations in the Core design. For the Asian sample, we designed a separate area probability sample.

Traditional area probability sampling designs use counties or metropolitan areas as first-stage units, but smaller geographical units can better target hard-to-reach populations. The CICPE Asian sample used cities as the first-stage units.

Keywords : Area probability sampling; CICPE; Decennial Census; Hard-to-Reach


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About the article

Received: 2013-02-01

Accepted: 2014-01-01

Published Online: 2014-05-08

Published in Print: 2014-06-01

Citation Information: Journal of Official Statistics, Volume 30, Issue 2, Pages 277–289, ISSN (Online) 2001-7367, DOI: https://doi.org/10.2478/jos-2014-0017.

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© by Steven Pedlow. This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. BY-NC-ND 3.0

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